Practice on problems that have already cost someone money.
Cases are used as decision exercises, not reading. You take a position, defend it, and then see how the trade-offs played out in reality.
Learn through real product challenges.
Build an AI product for clinicians and patients.
Build an AI-native career platform.
Improve financial health and retention.
Build a collaboration and productivity product.
Personalised learning with an AI tutor.
Retention, unit economics and growth.
Design a safe, engaging consumer product.
Turn behaviour into measurable outcomes.
Search, RAG and enterprise workflow.
A full zero-to-one product journey.
Or bring your own problem — most people do, and the programme is built for it.
Students don't just learn theory. They solve product problems.
- AI Clinical Copilot
- Digital Health Twin
- Remote Patient Monitoring
- AI Financial Advisor
- Fraud Detection
- Digital Banking
- AI Customer Support
- AI Sales Copilot
- Product Analytics
- Workflow Automation
- Enterprise AI
- Knowledge Management
A company, a market, a constraint and a decision that must be made.
You choose, with the frameworks from that module, and write the reasoning.
What actually happened, and where your reasoning would have held or broken.